Apple is finally retiring the iPod Touch, ending the iPod’s 20-year run


  • Apple is retiring the iPod Contact.
  • The information ends the iPod’s 20-year run.
  • Clients can nonetheless purchase the music participant so long as current provides final.

Apple has introduced it’s retiring the iPod Contact, ending 20 years of Apple’s dominance within the digital music participant market.

At one level, Apple made a lot of totally different iPod fashions however step by step phased them out because the iPhone’s recognition cannibalized gross sales. The iPod Contact was the final gadget on the corporate’s roster, however Apple is now retiring it, closing the curtain on the iPod’s 20-year historical past. Clients can nonetheless buy the participant for now, at the least till current stock is exhausted.

The corporate makes clear what made the iPod so successful will proceed to dwell on in its different merchandise.

“Immediately, the spirit of iPod lives on,” mentioned Greg Joswiak, Apple’s senior vice chairman of Worldwide Advertising. “We’ve built-in an unbelievable music expertise throughout all of our merchandise, from the iPhone to the Apple Watch to HomePod Mini, and throughout Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound high quality with assist for spatial audio — t.’s no higher solution to get pleasure from, uncover, and expertise music.”

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Apple revolutionized digital music gamers with the introduction of the unique iPod 20 years in the past. Its easy interface and enormous capability turned the market on its head and immediately made Apple the market chief. Because the iPhone turned common — and as its storage elevated — most prospects now not wanted to hold a devoted music participant, resulting in the iPod’s eventual demise.

Throughout its heyday, nonetheless, the iPod helped drive Apple’s “halo impact,” wherein shoppers would purchase the corporate’s cheap merchandise after which step by step spend money on extra services, ultimately transitioning utterly to Apple’s ecosystem. Whereas the iPod Contact would be the final iPod, Apple will at all times be indebted to the diminutive gadget’s contribution to its success.