Counterpoint: Smartwatch market in India grows 173% in Q1 2022

Counterpoint Analysis posted its newest IoT report, revealing a powerful progress of smartwatch customers in India. In keeping with the information, the market grew 173% yearly in Q1 2022, pushed by a number of product launches and varied low cost presents.

Noise led the market with 23%, forward of Hearth-Boltt and boAt. The Realme model Dizo got here in fourth, whereas Samsung caught to fifth because of its comparatively costly Galaxy Watch4 units.

The value section beneath INR5,000 (about $67) elevated its share by 87%, whereas the actual section of INR1,000-INR2,000 ($13-$27) reached its highest results of 14%, revealed Senior Analysis Analyst Anshika Jain.

In keeping with the chief, many manufacturers began to give attention to this low value section to draw first-time customers and purchase the good band consumer base. Manufacturers additionally did their finest to impress shoppers with steady efforts in advertising and marketing and promotions, each on-line and offline.

Counterpoint: Smartwatch market in India grows 173% in Q1 2022

Analysis Analyst Harshit Rastogi mentioned manufacturers pushed for larger shows, which drove the market ahead. Now the higher a part of the smartphone customers has a tool with a display screen that’s a minimum of 1.5”, an enormous enhance from simply 11% final yr. Additionally, some demanded options resembling SpO2 measure are current in any respect value ranges, in addition to blood strain monitoring and voice assistant.

Noise doubled its shipments yearly, with Colorfit Pulse being its best-selling machine. Hearth-Boltt climbed to second for the primary time within the model’s historical past, with 57% of its units now having a Bluetooth calling perform. Apple