CCS Perception has launched its annual Wearables Report of world wearables shipments, and the massive conclusions are that smartwatches are nonetheless sizzling, particularly amongst Android customers.
The report estimates that 232 million wearables had been shipped in 2021, up from 193 million in 2020.
Apple was nonetheless the massive winner, growing shipments by 19% in 2021 over 2020. Nevertheless, its market share is diminishing, as rivals catch up – and CCS Perception places this right down to elevated curiosity from Android smartphone homeowners.
Smartwatch and health tracker shipments worldwide 2021:
|Apple||44 million||52 million||19%|
|Huawei||32 million||45 million||43%|
|Zepp||46 million||38 million||-18%|
|Fitbit||15 million||14 million||8%|
|Samsung||11 million||13 million||18%|
|Different||47 million||71 million||52%|
|Complete||193 million||232 million||20%|
“As Android smartphone customers begin to present extra curiosity in smartwatches, Samsung noticed a constructive gross sales trajectory in 2021, with its newest Galaxy Watch, which now makes use of Google’s Put on OS platform, proving successful with homeowners of Samsung smartphones,” stated James Manning Smith, Senior Analyst at CCS Perception.
With Put on OS 3.0 on the horizon and a doable Google Pixel Watch – that pattern may develop into even stronger in 2022.
And Huawei was additionally an enormous winner. It grew its smartwatch shipments 19%, with the launch of the Huawei Watch 3 and Watch GT 3, and its total wearables base by over 40%.
Samsung additionally noticed an 18% progress in wearables in 2021, fuelled by the Galaxy Watch 4.
With winners come losers and Fitbit (technically Google) noticed a discount in its shipments, with an 8% decline throughout smartwatches and health trackers regardless of the launch of the Cost 5.
And Zepp Well being additionally declined steeply with an 18% drop in shipments, after a quiet 2021.
The outcomes of the 2021 Wearables Report aren’t massively shocking, however affirm the tendencies across the progress of decrease price smartwatches and the large potential of the Android market.
And it’s clear that the wearables trade present no signal of stopping its speedy progress.